Exadata Snippits From Oracle F4Q09 Earnings Call

Oracle Corporation had its F4Q09 earnings call today and the Exadata comments started right away with the earnings press release:

“The Exadata Database Machine is well on its way to being the most successful new product launch in Oracle’s 30 year history,” said Oracle CEO Larry Ellison. “Several of Teradata’s largest customers are performance testing — then buying — Oracle Exadata Database Machines. In a recent competitive benchmark, a Teradata machine took over six hours to process a query that our Exadata Database Machine ran in less than 30 minutes. They bought Exadata.”

During the earnings call Larry Ellison discusses Exadata and the competition:

…I’m going to talk about Exadata again. I said last quarter that Exadata is shaping up to be our most exciting and successful new product introduction in Oracle’s 30 year history and [in the] last quarter Exadata continues to grow and win competitive deals in the marketplace against our three primarily competitors. It’s turning out that Teradata is our number one competitor…Netezza and IBM are kind of tied for second.

Ellison describes some of the Exadata sales from this quarter which include:

  • A well-known California SmartPhone and computer manufacturer (win vs. Netezza) who commented that Exadata ran about 100 times faster in some cases then their standard Oracle environment
  • Research in Motion
  • Amtrak
  • A large East Coast insurance company
  • Thomson Reuters
  • A Japanese telco (biggest Teradata customer in Japan) who benchmarked Exadata and found it to be dramatically faster then Teradata
  • Barclays Capital (UK)
  • A number of banks in Western Europe and Germany

Larry Ellison follows with:

It was just a great quarter for Exadata, a product that is relatively new to the marketplace that is persuading people to move from their existing environments because Exadata is faster and the hardware costs less.

In the Q&A Larry Ellison responds to John DiFucci on Exadata:

By the way every customer I mentioned and alluded to were actual sales. Now some of these, because the Exadata product is so new, quite often will install in kind of a try and buy situation, but I can’t think of a case where we installed the machine that they didn’t buy. So we’re winning these benchmarks. Sometimes we’re beating Teradata. I think in my quote, I said we’ve beat Teradata on one of the queries by 20 to one. So we think it’s a brand new technology, we think we’re a lot faster then the competition. The benchmarks are proving out with real customer data, we’re proving to be much faster then the competition. Every single deal I mentioned were cases where the customer bought the system. There are obviously other evaluations going on and we expect the Exadata sales to accelerate.


  1. Chris Adkin

    Impressive to think that this is only the first generation of the technology . . .

  2. Pingback: Oracle Infogram: EBS, 11g and Access, Hyperion, PeopleSoft, ADF, Storage, APEX
  3. alex

    Great to hear that the product is catching on .Just curious if there is a plan to have sort of a “customer center” where the potential clients can test their apps as part of the sales cycle ? I think there was a similar center for RAC.


  4. Chris Adkin


    For a presentation given by Tom Kyte:-

    “North America Enterprise Technology Centers (ETC)

    Atlanta, GA
    Two HP Oracle Database Machines, each with 8 database server nodes and 14 HP Exadata Storage Server cells holding 12 drives of 1 TB in size each
    Capacity of about 46 TB of uncompressed data / rack

    Reston, VA
    Three HP Oracle Database Machines, each with 8 database server nodes and 14 HP Exadata Storage Server cells holding 12 drives of 300 GB in size each
    Capacity of about 14 TB of uncompressed data / rack

    A queue has already formed!”

    One would presume that there are plans afoot for similar facilities to be made available in Europe (?)


  5. Amir Riaz

    I have worked with oracle and teradata both. although both technologies are wonderful but i still feel oracle and exadata are oltp system. my recent experience with exadata shows that teradata is still alot faster than exadata under the same price tag. also see teradata paper.

    exadata is still oracle.

    the points described in this papers really hold waits. how oracle justified it

  6. Greg Rahn

    @Amir Riaz

    While everyone is entitled to an opinion, it seems yours is not based on any experience with Exadata, correct? So to say Oracle and Exadata are an OLTP system seems a bit ignorant given the numerous data warehousing technologies that specifically exist in both the Oracle Database and Exadata (and of which Teradata does not have). My recent experience with customer POCs on both Teradata and Exadata (Oracle Database Machine) show that a 1 rack Oracle DB Machine can outperform an EDW Teradata 12 node 1200 HDD system, and somehow I really doubt that 12 nodes of Teradata is cheaper than a single rack of Oracle DB Machine, unless obscene discount rates are being applied (though two can play that game as well). Certainly some of that has to do with Exadata V2’s EHCC (Hybrid Columnar Compression) which has far superior compression (and thus increasing logical disk scan rates) over Teradata’s dictionary compression (max 255 per column which must be specified at table creation time) but mostly it has to do with the poor disk throughput rates Teradata has because of the lack of sequential I/O it does, which Exadata exceeds at as well as the addition of Exadata Flash Cache. Also, if you want to cite some Teradata FUDpaper, save us both the time, especially one as factually inaccurate and outdated as that one.

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